Once you’ve put in the time, money and effort to capture new customers, you have to make sure you keep them. You want to make sure they stay loyal to your company – and turn to you for additional products and services that are meaningful to them.
ICOM can help you discover what makes your existing customers tick and then target them effectively:
- Upsell and cross-sell your products by using insights from ICOM’s database to appeal to your customers’ interests with relevant, tailored messages and offers.
- Sell more to your existing customers by increasing the customer information you currently have, applying thousands of ICOM’s unique data variables across your own database.
- Encourage occasional users to purchase your product more often or reward loyal users by sending them a customized offer, message or coupon in ICOM’s targeted multi-brand mailing, or via a solo mailing.
- Use ICOM’s data to develop a fuller profile of your best customers to strengthen your relationship with them and secure their loyalty.
These are just a few of the ways that ICOM can help you connect with your customers more profitably and increase your return on investment. ICOM will work closely with you to find the right strategy for growing business with your customers.
ICOM Custom Lettershop
Increase profitability with your best consumers across all your brands by combining multiple brand messages in a single corporate package using ICOM’s unique data and selective insertion. Or choose ICOM to manage your program from end-to-end so you can be sure best-in-class execution is paired with best-in-class data that you receive from ICOM. Learn more.
ICOM Data Installs
Enhance your understanding of current customers by using our data file of high quality, permission-based consumer sourced data that delivers unique data to file. As North America’s largest consumer responder database, this valuable resource contains rich, self-reported data on over 28 million North American Households (40 million adult consumers) and features more than 1,000 data points. Learn more.