SOLUTIONS
ICOM has worked extensively with leading consumer packaged goods companies to help them meet their brand objectives. ICOM can work with you to find the right solution for your marketing needs:
- Generate trial of new products through the use of targeted samples and coupons.
- Convert competitive users using a tailored message and offer.
- Draw new users into the category using educational campaigns, trial and incentives.
- Communicate with your most valuable consumers using your own database or external data.
- Promote your brand franchise across multiple categories.
- Gain insight into your consumer target to improve the effectiveness of all your marketing efforts.
ICOM can help you:
Find your target consumers
ICOM can help you find your target consumers by including a custom data question on our consumer survey -- built with your specific objectives in mind. Or you can access our 29 million household, permission-based ICOM TargetSource database to find your target group. If lifestyle data is what you need, choose from a set of pre-defined lifestyle clusters including Low Carb Lifestyle, Top Prospect Pet Owners, Top Hair Involved Prospects and many more.
Deliver your message – cost-effectively
Use ICOM’s 100% accurate selective insertion technology to cost-effectively deliver your message and offer in our ICOM TargetMail multi-brand mailing. Or, consider ICOM Lifestyle Complete. This all-in, turnkey program includes targeted data on your top prospects plus print production and distribution. Or, conduct your own solo mailing using ICOM’s precision data. And, ICOM can put its’ expertise in direct mail logistics, postal efficiencies and selective insertion to work to manage your solo mailing program with ICOM Custom Lettershop. This cost-effective one-stop direct mail fulfillment service offers you high quality, end-to-end project management.
Measure the outcome and implement the learning
Work with ICOM’s expert researchers and statisticians to design research to measure consumer response and program efficacy. We’ll help you use those key learnings to improve your marketing ROI.
For More Information
In the U.S., contact us at pkggoodus@i-com.com
In Canada, contact us at pkggoodcdn@i-com.com
TESTIMONIALS
“Because of ICOM’s consistent and long-standing performance both in service and product delivery, we remain loyal to ICOM and will continue our relationship with them for years to come”
Catherine Newman, Senior Marketing Manager, Wrigley Canada
CASE STUDY
ICOM TargetMail® campaign achieves superior trial, conversion and purchase intent results for soap brand.