Expanding your marketing universe is never easy, especially when the cost of attaining new consumers is so high. But ICOM helps you find and reach the right consumers, minimizing the waste of communicating with the wrong households, maximizing response rates and reducing your cost per responder.
ICOM provides your business with many ways to connect profitably with consumers:
- Increase trial using specific category and product usage information to send a customized message or offer in ICOM’s multi-brand mailing or via a solo mailing.
- Reach high potential prospects by developing a targeted mailing strategy selecting from thousands of ICOM’s existing unique data variables.
- Gain precise names and data by placing a customized question on one of ICOM’s consumer surveys.
- Use ICOM’s predictive models to gain a better understanding of customer behaviors in order to find the most responsive consumers across ICOM’s entire database.
ICOM helps improve your ROI by working closely with you to identify and reach the groups most likely to be interested in your offer, promotion, product or service, with individually targeted communications.
ICOM TargetSource®
Use ICOM TargetSource to reach high potential prospects. As North America’s largest consumer responder database, this valuable resource contains rich, self reported data on over 29 million North American households (51 million adult consumers) and features more than 1,000 selects for precision targeting. Obtain even more targeting precision by placing a custom data question on one of ICOM’s surveys. Learn more.
ICOM TargetMail®
Choose ICOM TargetMail to reach competitive and non-category users. This multi-brand mailing enables you to effectively target multiple sets of high value consumers using ICOM’s industry-leading consumer information. Every package is unique, containing a set of offers, samples and messages relevant to the household receiving it. The result? You get the equivalent of solo mail impact. Learn more.