Skip navigation

Publishing

ICOM has worked with many leading companies in the publishing industry to help them achieve their marketing goals. Using ICOM’s industry-leading consumer responder database – ICOM TargetSource – we can help you meet your consumer acquisition objectives. And, we can help you increase the profitability of your current customer base.

  • Find top prospects by accessing the ICOM TargetSource database – this direct mail responder database contains rich, self-reported data on more than 29 million North American households.
  • Acquire profitable new customers using one of ICOM’s two-stage models to identify those consumers in the ICOM TargetSource database most likely to respond and pay for your offer.
  • Increase pay-up by implementing a multi-channel strategy using ICOM TargetSource eMail.
  • Gain a greater understanding of your customer base using an ICOM TargetSource Profile. Using this profile you can sell more customer base names through better list marketing and positioning, drive editorial content and product development and influence advertising sales in key ad categories like automotive and pharmaceuticals.
  • Append ICOM data variables using an ICOM Data Install, to provide additional impact in mining your customer database for renewing expires, selective binding and value add to advertiser relationships.

Find out why leading publishers like Time Inc., Meredith Corporation, Bookspan, Reader’s Digest and others turn to ICOM to help them meet their marketing objectives.

For More Information

In Canada contact us at targetsource@i-com.com
In US, contact us at dataservices@epsilon.com

TargetSource now represented by sister company, Epsilon, for select sectors in US… Learn More

 

TESTIMONIALS

"I have found that ICOM has delivered nothing but wonderful services, products and overall experience. I have three ICOM models that are currently working successfully. We cannot find any other outside model to even come close to any of the results we get with the ICOM models. I continue, and will continue to do business with ICOM and would urge others to if asked."

Stacy Wishner, Associate Direct Mail Manager, Time Inc.

CASE STUDY

Find out how a leading magazine publisher achieved great results using ICOM?s Customer Match Model to target the TargetSource consumers that most closely resembled their ?best customers?.

Read Case StudyPDF Document