PRODUCTS & SERVICES
ICOM TargetMail is a unique data and delivery vehicle that enables you to reach your current, competitive and non-category users. This multi-brand mailing enables you to effectively target multiple sets of high value consumers using ICOM’s industry-leading consumer information.
Every package sent out through ICOM TargetMail is unique, containing a set of offers, samples and messages uniquely relevant to the household receiving it, so your brand gets the equivalent of solo mail impact at a fraction of the cost.
ICOM TargetMail provides you with:
- Precision targeting
- Cost-effective coupon and sample distribution
- Measurable results
Precision targeting
Segment consumers based on their brand purchase behaviors, lifestyles and demographics using ICOM’s consumer survey – customized to meet your needs. We help you match targeted consumer segments with relevant, customized coupons, samples and messages to meet multiple brand objectives including:
- Increased trial among competitive users
- Greater share of loyalty with current users
- Increased share of requirements with light users
- Generation of trial among non-category users
Cost effective coupon and sample distribution
ICOM TargetMail offers you the precision of solo direct mail at a fraction of the cost, because our proprietary selective insertion technology allows postage and delivery to be shared among popular, non-competing brands. And, TargetMail can accommodate inserts and product samples in varying shapes and sizes to meet the unique needs of each brand – cost-effectively.
Measurable results
ICOM TargetMail delivers the same impact as solo mail and significantly higher trial and redemption rates versus mass or other untargeted programs. Why? Because each package is uniquely targeted to the household with relevant coupons, samples and offers. And, you can measure the superior trial and conversion achieved by your program with TargetMail Insight – our free online research available with each TargetMail sampling program.
For More Information
For more information, contact us directly at:
targetmail@i-com.com
How ICOM TargetMail Works
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Get more traction from your marketing dollars with ICOM’s Optimizer Suite – powerful front-end marketing research solutions.
More TargetMail resources including timing and specs