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ICOM Consumer Insight

Understanding Customer’s Places and Things.

The foundation of relevant, actionable market intelligence is accurate, representative data – yielding insights and profitable results.

Our flexible solutions can be used at any point in the marketing or communications process, and adapted to meet the specific needs of your business opportunity.

With our holistic approach to solutions-based research:

  • We specify the information required to address an issue
  • Design the method for collecting information
  • Manage and implement the data collection process
  • Communicate the findings and their implications

You will benefit from our Consumer Insight solutions if you wish to…

  • Improve customer response to your communications by increasing relevance to their preferences & behaviors
  • Enhance your understanding of your current and potential customers
  • Stay up to date and reduce risk
  • Evaluate customer response to new products, ideas and offers
  • Maximize your communications efforts
  • Optimize satisfaction
  • Track and measure your brand

Optimizer Suite

A powerful suite of proprietary front-end marketing research and analytic products that help companies get more traction from their marketing dollars.

The Optimizer Suite lets you know what to offer, how to offer it and who to offer it to.

Target Optimizer

Identify who you should talk to. Category usage information and response to creative samples will allow you to identify those highly defined consumer groups that are the most likely to try/buy your product or service. For more information…

Click Optimizer

Allows you to quickly test a series of single-minded creative messages as a direct marketing program to assess which is most effective and appealing to target consumers. For more information…

Message Optimizer

Digs deeper to determine which of a specific series of creative messages most effectively communicates against strategy, is engaging, believable and delivers the benefits consumers are seeking. For more information…

Whether used as a complete package or one solution at a time, Optimizer will help you reach consumers and engage consumers by developing the most effective communications.

Profiles

Gain valuable insight into your customers. ICOM Profiles provide you greater descriptive understanding of your customer base to sharpen your marketing efforts.

Category or Brand Profiles

Create a snapshot of consumers who favor a specific brand or product category, and compare their behaviors, interests or lifestyles with those of the general population or your main competitors. Learn more.

Custom Profiles

Identifies the behaviors, interests or lifestyles of your consumers, and compares those behaviors or preferences with those of your main competitors or the general population. Learn more.

Models

Use ICOM’s predictive models to gain a better understanding of customer behavior in order to find your most responsive consumers.

Some successful modeling approaches used by ICOM:

  • Two Stage Models
  • Response Modelss
  • Customer Match Models
  • Campaign Match Models
  • Matrix Models and Tree-Based (e.g. CHAID)

Learn more.

Custom Research

Access our TargetSource® database for multiple queries as may be necessary to understand interaction between brand usage and other population characteristics.

For More Information

Learn how our ICOM Research experts can help you to greater consumer insights and more refined marketing strategies.

 

TESTIMONIALS

"I have found that ICOM has delivered nothing but wonderful services, products and overall experience. I have three ICOM models that are currently working successfully. We cannot find any other outside model to even come close to any results we get with the ICOM models. I continue to do business with ICOM and would urge others to if asked."

Stacy Wishner, Associate Direct Mail Manager, Time Inc.

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