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ICOM TargetSource Custom Data

ICOM works with you to develop the most effective segmentation strategy to identify and target your best customers. If the information needed to find your highest potential target groups doesn't already exist in our extensive TargetSource® database, ICOM works with you to design custom questions on future surveys that will collect the customized data necessary to increase your targeting precision and drive your targeted communication programs.

Your custom data is sourced from ICOM Consumer Surveys:

  • North America’s largest source of direct mail survey
    response data.
  • Surveys customized twice a year.
  • Surveys generate one of the highest responses in the industry - more than twice the industry average.
  • Over 20 years of experience in survey design and methodology.
  • Online data collection also available to extend reach and provide quick data access.
  • Gathering relevant, self-reported data not available on any other rental files.
  • 8 million unduplicated U.S households respond annually, 4 million every six months.
  • Households filling out surveys voluntarily provide rich lifestyle data about their preferences and behaviors - over 1,000 data points.

 

For more information on how you can gather the custom data you need.

 

Customized targeting criteria can include:

  • Brand/Category usage
  • Volume of consumption
  • Medical Conditions
  • Nutrition/Diet information
  • Lifestyles/Hobbies
  • Demographics
  • and much more!

ICOM Consumer Surveys