SOLUTIONS
ICOM has worked extensively with leading pharmaceutical manufacturers to help them meet their brand objectives. ICOM can work with you to find the right solution for your DTC marketing needs:
- Motivate persistance & compliance by delivering targeted information leading to action.
- Incent trial through the use of targeted communications and offers.
- Convert competitive users using an efficient, effective and measurable media.
- Gain insight into your consumer target to improve the effectiveness of all your DTC marketing efforts.
- Help to build awareness of your brand among diagnosed patients.
ICOM can help you:
Find your target consumers
ICOM can help you find your target consumers by including a custom data question on our consumer survey -- built with your specific objectives in mind. Or you can access our 29 million household, 100% permission-based ICOM TargetSource database to find your target group. You can further enrich your segmentation with our behavioral, lifestyle and demographic data.
Deliver your message – cost effectively
Use ICOM’s 100% accurate selective insertion technology to cost-effectively deliver your message and offer in our ICOM TargetMail multi-brand mailing. Or conduct your own solo mailing using ICOM’s precision data.
Measure the outcome and implement the learning
Work with ICOM’s expert researchers and statisticians to design research to measure consumer response and program efficacy. We’ll help you use those key learnings to improve your DTC ROI.
For More Information
Contact us at rxhealth@i-com.com
DATACARD
TESTIMONIALS
"The ICOM team are dedicated professionals that excel at providing superior service. They consistently go above and beyond the call of duty to meet our needs and provide value-added business solutions."
Rodney Wright, Director of Direct-to-Consumer Promotions, McNeil Consumer Health Care
CASE STUDY
Sampling program for heartburn remedy achieved superior trial and conversion.