ICOM Experts Shatter Conventional Wisdom on Coupon Strategy

Overall coupon redemption rates are in decline in the US and Canada. As North American marketers search for answers to help them cut through the clutter arising from the proliferation of offers, the time has come to re-examine some of the conventional wisdom on couponing.

Join ICOM marketing and consumer insight experts, Peter Meyers and Steve Litt, as they provide an in-depth look at coupon redemption trends, derived from 20 years of data covering 6,300 programs offering 425 million coupons.

1. Understand the triggers that actually drive coupon redemption
2. Learn practical strategies to face the challenges presented by coupon clutter and ensure superior results for your marketing programs

Space is limited - do not miss this opportunity to understand the triggers affecting coupon redemption. Registration is free. Attendance a must.

REGISTRATION

Top Ten Myths about Coupon Redemption
September 18, 2007 @ 1pm EST

Simply complete the form below to register. Confirmation will be sent immediately. Additional details will be sent closer to the date.

Should you have questions please contact us at info@i-com.com or via phone,
416-297-7887 ext 2553.

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