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ICOM works with leading automotive companies to help them achieve their marketing goals – namely, to help them reach and acquire consumers in the market for vehicles. Using ICOM’s industry-leading consumer responder database – ICOM TargetSource – we can help you meet your consumer acquisition objectives.

  • Find top automotive prospects by accessing the ICOM TargetSource database - this direct mail responder database contains rich, self-reported automotive data on 16 million of our 29 million household files across North America – with new auto data being constantly added. Made up of proven direct mail responders, the ICOM TargetSouce database generates response rates 2-3 times higher than other lists.
  • Access detailed, hard-to-find, specialty automotive data that meets your specific needs, including:
    Plan to buy – Purchase intention data
    • Major manufacturers use intender data to target and reach consumers in the market for a vehicle
    • Top dealerships use data to attract consumers with purchase intention to drive new models at test-drive events
    • Manufacturers pair intender data with lifestyle information to promote vehicles, e.g. pair data with camping/hiking/various sports interest for SUV mailings
    • Manufacturers pair purchase intender data with ethnicity data to market to various ethnic groups
    Make, model or year data
    • Dealers use selected data in various ways to create momentum for test-drive, buy-back, and trade-in events
    • Motor clubs use ownership data to sell memberships
    • Extended warranty companies use data to target vehicles that are outside their factory warranty agreements
    • Manufacturers and research agencies use ICOM's data to gather intelligence on competitive brands and customer satisfaction
  • Acquire new consumers even more cost-effectively using ICOM TargetSource eMail – our database of permission-based online consumers.
  • Maximize results using ICOM’s modeling and profiling techniques -
    • Automotive companies use ICOM data to develop a fuller profile of current best customers to strengthen relationships with them and secure loyalty
    • Manufacturers and extended warranty companies use modeling techniques to achieve deeper penetration into the ICOM TargetSource database – and reach a larger universe of potential consumers
    • Manufacturers use ICOM profiling to look at characteristics of their vehicle owners to determine who to market to – as well as to look at competitor’s characteristics in order to competitively market to them

Find out why leading companies in the automotive industry are working with ICOM to help them meet their marketing objectives.

For More Information

Contact us at targetsource@i-com.com